Digital business refers to all aspects of business that touch on the digital world, such as websites, mobile, social media, intranets, enterprise application, software as a service, mobile, internet television, digital video as well as kiosks and displays.
Nearly all businesses have a foot in the digital world. Regardless of the business, digital strategy and tactics require a different kind of thinking from traditional business. Digital business changes quickly and comes with it’s own set of rules, best practices and risks.
Digital business strategy is an emerging discipline that considers all aspects of a business to maximize the benefits of digital tools. While traditional web or digital strategy was more a function of marketing and communication, the scope of digital business is more expansive, include customer experience, employee and partner relations, product management, process management, software-as-a-service, innovation and other aspects of business operations.
In fact the digital face become the tangible face of the brand, and as such become a critical point of connecting with the brand. So beyond transactional touch-points, key elements of brand equity are in play and must be managed with care.
Proper alignment of core business strategy with digital channels, done properly, will grow a business and make it more profitable. By leveraging digital technology, companies see dramatic increases in revenue per employee, revenue per square foot of office space and profitability. Best results in expanding and aligning digital business will come from working with experienced professionals.
You wouldn’t hand-over managing your top client account an intern or junior employee… but why then do so many companies entrust their web and digital strategy to these junior employees? There may be a feeling that younger people understand the new technology –perhaps that’s true– but they don’t have the business experience required to make the right choices to leverage your most important business assets into digital channels.
Don’t spend money on digital until you have a solid plan in place with custom review of the current status, risks and opportunities for your business.
Contact us to get started with your Digital Business Strategic Review.