Your website can help your business thunder ahead or it can critically hamper your business.
We’ve seen many organizations spend large sums of money building-out or redesign websites that are so ineffective they have to be redone almost immediately. We’ve seen sites hurt business because they don’t fit the brand or don’t convert page views into customers. The net result can be a huge waste of advertising dollars for every day you pay to drive people to your site.
The right approach will boost your brand image, clarify your marketing message, generate sales and enhance your customer engagement.
We can help your web design & development in these critical areas:
- Content & Information Architecture
- Web content management and publishing with Self Service
- Interface Design & Templates
- System Integration
- Self-Service solutions
- Quality Assurance
- Search Engine Optimization
- Social Media Integration
Content & Information Architecture
While some businesses can get by with a simple brochure style website, many companies will need to organize and integration a substantial amount of content and touch points. While your organization may have organically grown silos, the content and communications to the public should not be complicated by your internal organization. It often takes somebody outside the organization to sort-through, reorganize and integrate content and messaging from the various silos.
Web content management and publishing
In general companies should never launch a website or redesign without some kind of web content management system in place. Whether it’s a large scale enterprise content management, a mid-level tool or a lighter weight open source system, content must be easily managed by your staff in a rational way. The content must be separate from presentation layers so that redesign and restructuring can be done more quickly and with less pain and expense. Website require consistent updates and changes to remain relevant and the old ways of managing websites must be abandoned in favor of more rational approaches.
Interface Design & Templates
Web design is no longer about being flashy, its about branding, marketing, sales and communications. In addition to supporting sale efforts, Website design must effectively support brand values, brand feeling and align with other marketing channels. A good website design is a system with templates and rules. That does not mean cookie-cutter, but it dose mean consistency.
Mobile Web & App Development
For many businesses there will also be mobile components and this needs to be closely integrated to the web components, whether you have a mobile responsive website or a standalone mobile app. Mobile users should be considered in any web projects.
Web and mobile initiatives often require integrating existing and new systems. Getting that integration wrong will lead to project delays and cost over-runs. This means understanding how all the systems integrate and having a plan for rolling out the integration.
New digital launches require regression testing for functional quality, content quality and sometime load testing.
Search Engine Optimization (SEO)
Every page, every link and every touch point is an opportunity to help or hurt your visibility on search engines. We build SEO into everything we do and can leverage additional expertise for unusual situation.
Social Media Integration
You want people share your content, right? This powerful marketing tool needs to be part of the planning, architecture and build of the website.
Contact us to get started with your Web Design & Development.