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So You Think You Can Dance

So You Think You Can Dance – Fox.com Show Site

Project: Official Show Website and community for hit reality show and #1 summer show. Build and updated over three seasons.

Title: Director of Online Content

Role: Product & Content lead working with external and internal design and tech integration.

Show Home Page – Auditions Phase:

SYTYCD Home Page
So You Think You Can Dance – Show Home Page – During Audtions

Details:

  • Three major site changes per season: Pre-Show, Auditions and Top 20 phases.  
  • Worked directly with show producers, publicity and sales department to gather content for updates, including live show updates.
  • Driving fan engagement by integrating community, promo carousels, videos, photos, standardized content modules, news, extras & more. 
  • Build individual fan sites for the host, judges and each of the top 20 finalists, each season.
  • Launched first online community integrated into Fox.com show site.
  • Included custom Brightcove video-player and custom skinning for extended custom video content.
  • Live updates and significant fresh weekly content.  
  • Also below: customizable, viral e-cards for the show.

 

Top 20 Countdown, contestants eliminated along with live shows:

So You Think You Can Dance - Top 20 Countdown
So You Think You Can Dance – Top 20 Countdown

 

Show Home Page with more details:

So You Think You Can Dance - HP Top 18
So You Think You Can Dance – Show Home Page – HP Top 18

Customizable Shareable E-cards for fans:

So You Think You Can Dance E-Cards
So You Think You Can Dance – Show Home Page – E-Cards

Custom Video Player, Built on Brightcove Videoplayer:

So You Think You Can Dance Custom Brightcove Video Player
So You Think You Can Dance Custom Brightcove Video Player

 

Host/Judges/Choreographers Section:

Dance Host Page with Cat Deely
Dance Host/Judges/Choreographers Page with Cat Deely

 

Top 20 Finalist Profiles Section:

Top 20 Finalists Profile Pages
Top 20 Finalists Profile Pages

 

Embed Widget and Downloads:

Dance Widget and Downloads


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