Portfolio Category Entertainment

Got U Challenge

Chief Product Officer / Consultant

Defined and delivered MVP of Got U Challenge™, a scalable gamified social video platform where creators’ videos compete in head-to-head challenges. This consulting role follows several years serving as an advisor on the app for the company GrumpyLabz.

Product roadmap, product feature definitions, process flows, delivery, and marketing materials.
The web app is currently live in production with key functionalities for content creators, viewers and B2B client sponsors.

Cinelife Movie iPhone App

Project: Cinelife iPhone app for finding indie movies and art houses movie theaters.

Role: Project Director: Strategic advice, product & project management, oversight of UX, coding and design. (Work via Mingling Media)

Fox.com Shows

Project: Systematic redefinition, redesigns and re-engineering of Show site functionality, along with specific show site oversight planning, integration and content management. Driving engagement by integrating community, promo carousels, short and long-form videos, photos, standardized content modules, news, extras & more.

Title: Director of Online Content

Role: Product lead, content and integration on multiple new and returning show sites. Steering team on redesign elements for common look and feel on new show sites. Migration of websites to content management system.

Kitchen Nightmares:

Web Content Management Elements

Web content management interface elements — Web content management elements

The Wanda Sykes Show:

‘Til Death

The Osbournes – Coming Soon

Fox.com Redesign 2

Project: The Fox.com homepage and network sections were iterated frequently, bringing a lean startup type of approach into a large established company. This example comes several iterations down the line from our initial redesign, with the addition of the “So Fox” Branding, as well as key refinements in promotional carousels and other key functions.

Title: Director of Online Content

Role: Product management functions, managed requirements on various iterations, working with internal design, marketing and technology teams.

Updated Fox.com Home Page

Fox Home - So Fox - Dance — Fox.com Homepage Iteration

Updated Fox.com Home Page Variation

Fox: House Teaser

Project: An integrated viral campaign for the hit show House, entering it’s 8th season. The 4-phase campaign started with a series of teaser images of a modified Caduceus symbol designed by the start of the show, Hugh Laurie. The icon shows snakes wrapped around a cane and was placed on an unbranded website: SnakesOnACane.com. There was a countdown with a gradual reveal, coordinated with outdoor advertising and on-air teasers. While bloggers were congratulating themselves for figuring-out the puzzle they were generating buzz for the show.

Title: Director of Online Content

Role: Web campaign product lead, working closely with marketing and PR teams to coordinate with non-digital campaign elements of this integrated campaign.