Portfolio Category Web

So You Think You Can Dance

So You Think You Can Dance – Fox.com Show Site

Project: Official Show Website and community for hit reality show and #1 summer show. Build and updated over three seasons.

Title: Director of Online Content

Role: Product & Content lead working with external and internal design and tech integration.

Show Home Page – Auditions Phase:

SYTYCD Home Page — So You Think You Can Dance – Show Home Page – During Audtions

Details:

Three major site changes per season: Pre-Show, Auditions and Top 20 phases.
Worked directly with show producers, publicity and sales department to gather content for updates, including live show updates.
Driving fan engagement by integrating community, promo carousels, videos, photos, standardized content modules, news, extras & more.
Build individual fan sites for the host, judges and each of the top 20 finalists, each season.
Launched first online community integrated into Fox.com show site.
Included custom Brightcove video-player and custom skinning for extended custom video content.
Live updates and significant fresh weekly content.
Also below: customizable, viral e-cards for the show.

Top 20 Countdown, contestants eliminated along with live shows:

So You Think You Can Dance - Top 20 Countdown — So You Think You Can Dance – Top 20 Countdown

Show Home Page with more details:

So You Think You Can Dance - HP Top 18 — So You Think You Can Dance – Show Home Page – HP Top 18

Customizable Shareable E-cards for fans:

So You Think You Can Dance E-Cards — So You Think You Can Dance – Show Home Page – E-Cards

Custom Video Player, Built on Brightcove Videoplayer:

So You Think You Can Dance Custom Brightcove Video Player

Host/Judges/Choreographers Section:

Dance Host Page with Cat Deely — Dance Host/Judges/Choreographers Page with Cat Deely

Top 20 Finalist Profiles Section:

Top 20 Finalists Profile Pages

Embed Widget and Downloads:

Love Petals Crochet

Project: Online Catalog for selling high-end hand-crochet clothing and accessaries. The goal was to make the site both feminine and professional for launching sales to boutiques and stores.

Role: Website production, design and integration using photos from client.

Project: Getty Education Institute – Custom search filter engine for Lesson Plans, built on Verity Ultraseek. Also Teachers Art Exchange for K-12 teachers, Listserv migration to Lyris and web interface.

Title: Principal Web Project Manager, Tech Team Manager

Role: Tech manager, Search Engine integration, Project team. With internal designers, internal engineering and integration.

Search Lesson Plans Interface:

Teacher’s Art Exchange Web Archive:

Interactive Video CRM

Project: Wireframe & Storyboard Concept for a digital services startup. There would be video of the CEO, sound muted, with a thought bubble asking to turn-on sound. That would trigger the CEO to push everything else off of the screen and the leads to a series of interactive video clips that would promote the company and it’s video service offering. While the client liked this plan, they did not go ahead with it given a change business focus.

Role: Product Development Consultant: Concept, Wireframes and Storyboards.