Content strategy and planning helps companies effectively leverage and managing the growing use of content for marketing, sales support, customer service, social engagement, search engine optimization (SEO) and more. Of course their are businesses that primarily offer content as their product offering, which makes content strategy even more critical.
The cornerstones of content strategy should a plan for how to use content, what content to be used, how to manage content and how to even retire content. Along with this plan should be a web content management system, a media management system and or a blog management tool.
We can help your company plan and deploy the following:
- Content Strategy and Planning.
- Content Management Systems (CMS).
- Digital Asset Management Systems (DAM and MAM).
- Corporate Communications.
- Evergreen Content Planning and Creation.
- Content for Search Engine Optimization (SEO).
- Content Trickle Programs.
- Blogs, Wikis and other less formal connecting points via Wordpress, Tumblr, etc.
- Seeding Social and Community Content.
- Video, Photos and other digital assets.
Contact us to get started with your Content Strategy and Planning.