Social Media Planning

If you’re in business you should be leveraging social media in some way. What works for your business? Should you be on Facebook, Twitter, Google+, Linkedin, Pinterest, Tumblr, YouTube, Flickr, Instagram or the next flavor of the month? Do you know the risks of just letting your junior assistant handle this without a proper policy and training?

 

Like all critical business communications, social media requires executive oversight, policies and planning. How do you best create a voice for your business in the social spaces? Who speaks for your brand? Are you only pushing-out content or are you engaging with customers?  How do you deal with customers who are airing complaints online? How do you deal with online trolls trashing your business and reputation? How you deal with an errant tweet that does not represent your corporate views?

 

Many recent college graduates claim to be a social media experts because they use the tools.  But using them for personal communication is very different from using the tools for business purposes. Businesses must involve senior executives in all social media activities.

 

We can help you plan, set-up your program and train your team in the following areas.