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Fox: House Teaser

Project: An integrated viral campaign for the hit show House, entering it’s 8th season. The 4-phase campaign started with a series of teaser images of a modified Caduceus symbol designed by the start of the show, Hugh Laurie. The icon shows snakes wrapped around a cane and was placed on an unbranded website: SnakesOnACane.com. There was a countdown with a gradual reveal, coordinated with outdoor advertising and on-air teasers. While bloggers were congratulating themselves for figuring-out the puzzle they were generating buzz for the show.

Title: Director of Online Content

Role: Web campaign product lead, working closely with marketing and PR teams to coordinate with non-digital campaign elements of this integrated campaign.

 

Phase 1

House Caduceus integrated teaser
Phase 1 – House Caduceus integrated teaser Countdown

 

Phase 2

Phase 2 - House Caduceus integrated teaser reveal
Phase 2 – House Caduceus integrated teaser reveal

 

Phase 3

House Caduceus integrated teaser reveal
Phase 3 – House Caduceus integrated teaser reveal

 

Phase 4

Phase 4 - House Caduceus Final Reveal
Phase 4 – House Caduceus Final Reveal

 

Integrated Campaign Roll-Out Overview

House integrated teaser phases
House integrated teaser phases

 

Campaign Results

SnakesOnACane.com Viral Teaser Campaign Results
SnakesOnACane.com Viral Teaser Campaign Results (Some details removed).

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